For sellers who prep at 11 p.m.

Stop being your own research department.

The average seller spends 60% of the week not selling.1 Scout takes that part: the account research, the org chart, the prep, the follow-up. You walk into every conversation with a point of view worth the buyer's time.

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Your week, on average40% selling
Selling
Mon
Selling
Tue
Account research
Wed
CRM & admin
Thu
Prep & follow-up
Fri
Two days out of five. That's how much of the week the average seller spends actually selling, per Salesforce's 2026 survey of 4,050 sellers.1
40%

of a seller's week is spent selling. The rest goes to research, admin, data entry and internal work.1

17%

of a B2B buyer's purchase journey is spent meeting suppliers. All of them, combined.2

6–10

people in a typical B2B buying group, each arriving with their own research.3

74%

of buying teams show unhealthy conflict. The ones that reach consensus are 2.5× more likely to report a high-quality deal.4

01 · The math

Your buyer gives you a sliver. Most reps spend it catching up.

Buyers do most of the work without you. When you finally get the room, "tell me about your business" wastes the only minutes you have. The seller who already understands their world gets the next meeting.

you're in here, with every other vendor
17%
27%
18%
22%
16%
Meeting suppliers Researching online Researching offline Aligning internally Other
Share of a B2B buying group's purchase time. Source: Gartner.2
02 · The status quo

The prep nobody sees, itemized.

None of this is selling, but all of it has to happen before you can sell. So it happens at night, or it doesn't happen at all and the call shows it.

A seller working alone at a laptop late at night
11:40 p.m. Tab 23 of 31.

Prep: first meeting
the usual way

Skim website + 10-K0:25
LinkedIn: who's who0:30
Guess the org chart0:20
Hunt news for a reason to call0:15
"Personalize" the opener0:15
Draft discovery questions0:10
Recap email afterward0:15
Update the CRM0:10
Next steps in a spreadsheet0:20
TOTAL, ONE ACCOUNT2:40
UNPAID

Prep: first meeting
with Scout

Research + why-now briefScout
Org chart from one nameScout
Point of view + openerScout
Discovery questionsScout
Read it, sharpen it0:15
Recap + next stepsScout
Review, send0:05
 
 
YOUR TIME0:20
SELLING

Illustrative example of one first meeting. Your receipt is probably longer.

03 · What we don't believe
  • Research is a personality trait.
  • More tabs means better prep.
  • "Just checking in" is a follow-up.
  • The org chart on LinkedIn is the org chart.
  • Agreement is a decision.
  • Your champion will sell it for you.

The best sellers don't know more facts. They bring a sharper point of view.

They show up knowing what's changing in the buyer's world. They ask questions that get past the surface. They say the honest thing. And they leave with a plan the whole buying group can see.

Scout gives you the hours to do that on every deal.
04 · What Scout does

From "who should I call?" to a signed plan.

Scout works the whole deal with you, not just the first email. Here's what it does at each stage.

i. Before you call

Know who to call, and why now.

Tell Scout what you sell and who buys it. It researches your accounts against live news and ranks them by fit and timing, so you work the ones with a reason to talk this quarter.

  • Trigger events: acquisitions, leadership changes, funding, regulation, hiring
  • Tier 1 means strong fit and the timing is right
  • Finds new accounts that match your ideal customer, each with a recent reason to reach out
  • Flags what changed since you last looked
  Target accounts · Tier 1
Northwind Foods Tier 1
Packaged foods · $3.5B–$4.5B
86FIT
74TIMING
Two acquisitions, 40+ brands, one messy catalog. Now's the window.
NEW · M&ACloses acquisition of a regional snack maker
LEADERSHIPNames a new Chief Digital Officer
EXPANSIONBreaks ground on a $570M facility
Harbor Beverage Co. Tier 2
Beverages · $900M
78FIT
41TIMING
Right account, wrong moment. Scout keeps watching.
ii. Prep

Walk in with a point of view, not a pitch.

A pitch asks for the buyer's time. A point of view earns it. Scout builds the brief: what's happening in their business, what it's probably costing them, the angle they haven't considered, and the questions that get past the surface.

  • Account research with sources: filings, news, leadership moves
  • A value hypothesis in their terms, not your product's
  • An opener that's actually about them
  • Discovery questions that separate symptoms from causes
"That was one of the most useful conversations I've had about this." That's the goal.
  Prep brief · Northwind Foods · first meeting
What's changing for them

Two acquisitions in 14 months put 40+ brands on separate product data. Retailers are rejecting listings, and launches are slipping 3–5 weeks.

Value hypothesis

Every week a launch slips is revenue that doesn't come back. At their launch volume, that gap is likely worth millions a year.

The angle they haven't considered

This isn't a data-entry problem. It's a speed-to-shelf problem, and the new CDO was hired to fix speed.

Open with
"When a new brand launches today, who owns getting it retailer-ready, and how long does that actually take?"
"What happened with the last launch that slipped?"
iii. In the conversation

Get as close to the truth as the room allows.

Deals die on what nobody said out loud. After every call, Scout reads the transcript and tells you what you actually learned, what you assumed, and what's still missing. It won't tell you what you want to hear.

  • Call analysis: pain uncovered, gaps left, wishful thinking flagged
  • An honest deal diagnosis, including when to walk away
  • A deal scorecard that won't let a strong-looking deal hide weak evidence
  • Next-call questions built from what they said
Two colleagues in an open, candid conversation
  Deal scorecard
Value discovery
72
Champion network
58
Economic buyer
35
Held back: the budget holder hasn't been engaged yet.
Mutual plan
22
iv. The buying group

See everyone who decides, not just who replied.

Give Scout one name. It confirms the person from public sources, then maps who they report to all the way up to the CEO, their likely team, their peers, and the executives who usually weigh in on a purchase. Where it can't find a name, it fills in the typical role and labels it clearly.

  • Confirmed, likely and inferred people, each with a source
  • A real champion test: willing, able, and close to the budget
  • Influence vs. support, so you know who to work first
  • Alerts when a deal rests on one person, or the budget holder is a stranger
  Org map · Northwind Foods
✓Dana ReyesChief Executive Officer
budgetPriya ShahChief Financial Officer
✓Marcus HaleChief Digital Officer
inferredName not foundChief Operating Officer
★ championJane DoeVP of eCommerce
inferredName not foundDirector, Digital Content
Single-threaded: Jane is your only qualified champion.
v. Consensus

Turn agreement into a decision.

Buying groups rarely agree on their own. Scout helps you give them one story: a business case in their own numbers that finance can defend, a mutual action plan with owners and dates, and an email your champion can forward to the CEO as-is.

  • A business case built from discovery, not a template
  • A mutual action plan the buyer co-owns
  • Who to engage next, and who can introduce you
  • A plan for every step between verbal yes and signature
A buying team reviewing a document together
  Mutual action plan
MilestoneOwnerBy
Business case review with financePriya S.Oct 2
IT security questionnaireTom R.Oct 9
Executive sponsor sign-offMarcus H.Oct 16
Contract & procurementJane D. + youOct 30
Why it matters

Buying groups that reach consensus are 2.5× more likely to report a high-quality deal.4

74% of buying teams hit unhealthy conflict along the way. Whoever gives them a shared story and a shared plan usually gets the deal.

1×
2.5×
Relative likelihood of reporting a high-quality deal. Source: Gartner, 2025.4
vi. After the call

Never write the recap email again.

The follow-through is where deals quietly stall. Scout drafts the recap in the buyer's own words, lists the next steps with owners, and keeps every document on the deal up to date as new calls come in.

  • Recaps after discovery and demos, plus re-engagement for stalled deals
  • 14 ready-made playbooks: business cases, executive summaries, action plans, deal reviews
  • Account plans that suggest updates when new calls come in
Next steps mapped out on sticky notes
05 · Pricing

Start on your own. No procurement, no demo call.

Scout is built for one seller first. Try it free on your own deals. When your team wants in, bring them.

Free trial
50 free credits. Enough for 5 full deal deep dives.

Account research, the top 3 opportunities, and tailored discovery questions for five of your real deals. No card, no call. Credits last 30 days.

Start your trial →

What a credit gets you

Deal deep dive research, top 3 opportunities, discovery questions10
Build an org chart from one name, up to the CEO10
Find new accounts 25 matches, each with a reason to call15
Score an account fit, timing and why now3
Deal scorecard2
News refresh on an account1
Emails, recaps, playbooks, chat1

Need more?

Top up anytime: 100 credits for $20. Top-ups never expire.

Invite a teammate, earn credits

They start with 75 credits instead of 50. You get 50 more when they run their first deep dive, and 100 more if they upgrade.

Most sellers expense it

Scout writes the note to your manager for you, with the hours saved and a proper invoice.

06 · Questions

Fair questions.

Is this another AI email writer?

No. Writing emails is the smallest part. Scout does the work before the email: research, prioritization, the buying group, a point of view, and an honest read on the deal. The writing just comes easier after that.

Where does the research come from?

Live public sources: company websites, filings, press releases, news and public professional profiles. Scout shows its sources, and it labels anything it inferred instead of found.

Do I need my company to buy it?

No. Sign up, describe what you sell, and use it on your own deals today. If it helps, bring your team later and share maps, playbooks and coaching.

Is my deal data private?

Yes. Your data is isolated to your organization and protected by sign-in on every request. Other customers can't see it, and neither can other companies' sellers.

Does it replace my CRM?

No. Scout sits next to your CRM and does the thinking your CRM doesn't: research, prep, the buying group and follow-through.

What if it gets something wrong?

It will sometimes. That's why every claim has a source, inferred people are labeled, and the deal scorecard holds back scores the evidence doesn't support. Scout does the legwork; you still make the call.

Last thing

Get your Wednesday, Thursday and Friday back.

Spend them on the conversations your quota depends on.

Start free, no card →